Scope of work
• Redesign of the information architecture • UX/UI design for the homepage and subpages • Strategic consultations (focused on local tourism and VeloDunajec) • Wireframes and interactive prototypes created in Figma • Full website development and implementation in WordPress • Creation of easy-to-use social media templates • Copywriting and SEO guidance
problem
The old website had too many tabs, which confused users and made booking difficult. The offer was not clearly structured, and the site lacked a friendly, inviting presentation of key services.
solution
I designed a simple, intuitive site structure centered around the two main services: bike rental and accommodation. I introduced clear calls to action, a simplified menu, an FAQ section, and a visual map of the VeloDunajec route. The entire project was first designed in Figma, and then fully developed and implemented by me in WordPress. I also created user-friendly templates for promoting the brand on social media.